As millions of Aussies emerge from lockdown and live music makes a highly anticipated return, Muso, the locally-founded live music booking and management platform that connects venues and musicians, today announced its national The Rise of the Pub Gig tour; featuring 500 shows at some of Australia’s favourite pubs throughout February.
Supported by Creative Victoria, The City of Sydney and the Australian Government’s RISE Fund, a national investment in the reactivation of Australia’s arts and entertainment sector, Muso is calling on artists and venue owners to sign up now to join the tour via the Muso website.
The Rise of the Pub Gig will help venues establish new live music offerings across the country. By funding five gigs in 100 venues, the tour aims to give venues the kick-start they need to host ongoing live music, which in turn increases income for musicians and offers more gig experiences for punters.
All 100 venues will receive funding for their five gigs, which covers the cost of artist fees, social media promotion, as well as provided with free access to Muso and their team. Muso is also there to help venues who are looking to establish a new live music offering and encourages any venue to sign up, regardless of prior live music experience.
Speaking of the tour, Muso co-founder Alan Jin said: “The pub has long lived within the heart and soul of Australian live music. Many of Australia’s legacy acts cut their teeth in sweaty band rooms, performing to local crowds across the country as they gained loyal followers along the way.
“Often loud, experiential and raw, these performances went down multiple nights a week, providing a crucial incubator experience for artists and their communities. These events shaped what has become Australia’s vibrant and thriving music scene.
“Of course, COVID has had a devastating impact on the live music experience. The industry is broken and hurting. Musicians, venues and patrons alike are hungry for performances to come back in intimate and high frequency settings.
“The Rise of the Pub Gig tour will give venues the confidence they need to kickstart their original live music experiences by removing the risk of cost and promotion. Our hope is that it enables great talent to be heard once again, bringing people together in safe but enjoyable ways.
“It’s about igniting the spark that will get music back to normal across the country, as well as creating jobs for both artists and venues.”
Whether you’re a venue owner looking to host live music, or an artist seeking gigs, sign up today to join the 500 date tour and celebrate the return of live music in pubs. Muso will be there to support you along the way, bringing back great live music to your local, supporting artists and re-affirming the glory in one of Australia’s longest standing cultural legacies.
Muso is due to reveal the The Rise of the Pub Gig launch event shortly, with the full line-up of artists and venues taking part announced in January.